Porto Carpet Manufacturing
Carpets & Floor Coverings · Est. 1912
How a 4th-generation rug maker turned custom orders into a 72-hour turnaround service.
A heritage carpet manufacturer used TextileERP's custom-order configurator + production orchestration to compress bespoke-order lead times from 14 weeks to 72 hours for stocked patterns.
72 hrs
Custom order ship
was 14 weeks
3.8x
Quote conversion
QoQ
€3.4M
New revenue
first year
89%
RFQs quoted <1hr
was 11%
The Challenge
High-end interior designers needed custom sizes in days, not months. Without a configurable ordering system, 68% of RFQs timed out before a quote could be issued.
The Solution
Self-service online configurator feeding directly into production scheduling, inventory checks, and automated quoting — with expedited 72-hour fulfillment for stocked base patterns.
The Outcome
72 hrs custom order ship in 15 weeks.
A century of craft, a decade behind the market
Porto Carpet had been handweaving and hand-tufting for 113 years. Their quality was unmatched. Their lead times were also unmatched — in the wrong direction. An interior designer staging a New York penthouse on a 6-week turnaround couldn't wait 14 weeks for a custom runner.
So those designers went elsewhere. And when they asked for a quote, Porto's sales team needed 4-6 days just to respond. 68% of RFQs timed out before Porto could even reply. They were losing business not because of price or quality — but because of speed.
Key pain points
- 14-week standard lead time for custom-sized rugs
- 4-6 day RFQ response time — 68% of leads lost to timeout
- Manual quoting across 200+ base patterns × any-size combinations
- No way for designers to self-serve — every order required a call
A configurator that respects the craft behind the click
The risk we heard most often from Porto's leadership: 'Will a configurator cheapen the brand?' Our answer was to build one that honored it. Every pattern in the configurator was photographed in a fitted interior, with provenance notes. The ordering experience felt like a trunk show, not a SaaS form.
Behind the scenes, the configurator checked yarn inventory in real time, locked production capacity at submit, and issued a binding quote in under 90 seconds. For stocked base patterns, TextileERP scheduled a 72-hour finish-and-ship cycle automatically.
What we deployed
- Designer-grade online configurator with 200+ base patterns
- Real-time yarn inventory + production capacity checks
- Sub-90-second binding quote generation
- 72-hour expedited fulfillment for stocked base patterns
A heritage brand, reborn at the speed of modern design
2,400+ interior designers are now active on the portal. RFQ-to-order conversion jumped 3.8x. The average order value from designers climbed 41% — because designers who trust your speed bring you their bigger projects.
€3.4M of incremental first-year revenue, almost entirely from markets Porto had previously written off as 'too fast for us.' The craftsmen didn't slow down. The paperwork around them did.
72 hours
Custom order fulfillment for stocked bases
3.8x
RFQ-to-order conversion improvement
€3.4M
Incremental first-year revenue from custom orders
89%
RFQs quoted within 1 hour (was 11%)
41%
Higher avg order value from interior designers
2,400+
Interior designers using the portal
0
Pricing errors in 9 months of live operation
“For 113 years we said 'a Porto carpet is worth the wait.' We still believe that. But now we also say 'a Porto carpet can arrive on Friday.' Turns out, both can be true.”
Duarte Silva
Managing Director, Porto Carpet Manufacturing
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